5 Things Women Car Buyers Should Know

Women represent an important segment of the car buying public. Automobile manufacturers and dealerships are keen to attract the business and good favor of female car buyers. Women routinely purchase new and pre-owned automobiles, and even when not making a purchase directly, may influence purchases within their families.

The days of male dominated automobile showrooms and car auctions are long gone. However, for any women in need of extra encouragement or a confidence boost in the car buying process, here are a few things to keep in mind:

1. Women Car Buyers are Vital to a Dealership?s Success

Know this women car buyers. Auto dealerships value your business more than you might think! Dealerships recognize the immense market that women car buyers represent. Smart dealerships will work with women car shoppers in earnest to make your buying process informed, efficient, and even enjoyable.

Be honest and direct with your salesperson about what?s important to you. When interacting with salespeople don?t worry about whether you?re asking the ?right? questions. There are no right or wrong questions. If something?s important to you then let your salesperson know about it. A professional salesperson will give it the required attention.

2. The Internet Is Your Ally and a Great Equalizer

Men have absolutely no skill advantage over women insofar as using the internet to perform research on automobiles. Today?s car shoppers of either gender have more information available to them than at any time before in history. Twenty years ago car buyers were often required to physically travel to all the car dealerships that carry the cars they?re considering, in order to collect information and promotional material for reference. Now all that is online and in most cases there?s more information available than a prospective car buyer can effectively process.

Learning about cars of interest in advance to visiting a dealership or auction site will give prospective car buyers confidence in the buying process. Knowledge is indeed power.

3. ?Gear heads? Aren?t the Typical Car Buying Customer

If you think it?s incumbent on car buyers to ask salespeople lots of mechanical or technical questions in order to be taken seriously then think again. For one thing today?s cars are so sophisticated in their engineering that most car owners are better off leaving a car?s mechanical details to trained technicians.

Instead most prospective car owners inquire about practical, down-to-earth things such as gas mileage, safety ratings, resale value and, depending on the buyer, about special features such as navigation and sound systems. If you?re visiting several dealerships or comparing different models it?s a good idea to write down the most important questions to ask, and ask them at each place, perhaps making a record of the responses for reference later on.

4. There Is a Car That Matches Your Needs Perfectly

Women and men sometimes have distinctly different tastes and preferences in the cars they buy. Rest assured that with so many makes, models, and product options, chances are excellent that there?s a perfect car for each person in the market, women of course included.

Following a disciplined purchase approach such as performing internet research before visiting dealerships, along with writing down your questions and recording answers, increases the likelihood of finding your perfect car and not being side-tracked by considerations not central to your needs.

5. Professional Salespeople Are There to Facilitate Transactions Not Sell You

Today?s professional automobile salesperson is of a different mold than in generations past. Their role has changed to one of facilitating the purchase process rather than applying persuasion. Selling in the traditional sense in years past was often a less than pleasant experience for salespeople and for customers.

Today?s auto shoppers have usually spent many hours online before ever setting foot in a dealership showroom. Since buyers have often settled on a particular model before visiting a dealer, and have focused their research accordingly, buyers may actually be more knowledgeable about a vehicle than an individual salesperson. This removes some of the educational responsibility from salespeople who can instead give attention to guiding the buying process, informing buyers of current sales promotions (for example), and generally making the purchase process as easy as possible.

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About the Author

Ron McCoy is a freelance writer and a long-time observer of the automobile industry. He regularly writes on various automotive topics for Mile High Honda in Denver, Colorado.

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