Saturday, January 26, 2013

RebelMouse Hires Former CNNMoney And VaynerMedia Talent To Build Out Its Content And Partnerships

mouse-beta-inviteRebelMouse, a content aggregation and curation site that lets users set up a profile and pull in content from their social networking accounts, as well as other sources, has hired some key former employees from CNNMoney and VaynerMedia. Since launching to the public last June, RebelMouse has had 240K sites created and is hitting 1.5 million unique monthly visitors to its landing pages. The company tells us that it has seen a big demand from publishers, and has partnered with TIME magazine for its person-of-the year campaign. Additionally, it worked with C-Span for the presidential inauguration, will power an ESPN Magazine online experience for the Super Bowl and continues to bring in movie and television properties to create their own “portals.” To help RebelMouse build out these partnerships and plans for the future, it has hired former CNNMoney social product lead Niketa Patel as Director of Content and Stephanie Bagley from VaynerMedia as Director of Partnerships. This is an interesting hire since Gary Vaynerchuk, founder of VaynerMedia, is an investor and advisor in RebelMouse. Both will report to Sam Epstein, RebelMouse’s VIP of Platform, who previously worked at Google and HuffingtonPost. Yes, this is the beginning of a power team in content curation and distribution. In addition to these roles, the RebelMouse development team is now at 24, and has added both iOS and Android specialists to build out its mobile offerings. I spoke with RebelMouse CEO, Paul Berry, about where the company is now and what we can expect from it in the future. TC: What direction do you see RebelMouse heading? Berry: RebelMouse is solving a core problem with publishing on the realtime and social web. Everyone’s efforts are fragmented working on each network, and everyone needs to bring it all together to show who they are and highlight their efforts and the best of their community. We believe enterprise and individuals are increasingly using the same tools and this is a perfect example for that. Big publishers and brands will use RebelMouse to power more and more sections of their websites. RebelMouse will stick with a freemium model where rebelmouse.com/You is always going to be free, but you can pay as you use RebelMouse to power your domain and engage with more sophisticated features. RebelMouse should be the solution everyone uses, from companies with massive revenue or traffic to small companies. We believe we can apply a

Source: http://feedproxy.google.com/~r/Techcrunch/~3/DmoRyS6uq5A/

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